Charlie Shuman, the President of Charlie's Motor Mall is running what is now considered the largest new car dealer group in the state. He takes pride in superior customer satisfaction with the largest inventory of new and used cars available.

Charlie hasn't forgotten his small beginnings when he took his first job as an office clerk at the former Henry Kimball Co. Where he worked his way through other positions, before moving on to work for American Motors Jeep Corp. During those 17 years, he worked his way up, eventually becoming District Sales Manager for Maine, Massachusetts and New Hampshire.

In 1986, he and a partner opened his first dealership in Augusta, Maine. Charlie bought him out after 5 years and continued buying more dealerships... and his success has continued.

Charlie Shuman has built the company from a single franchise employing 17 people in 1986 to a 240- employee, 8- franchise company selling nearly 10,000 vehicles annually. Even though Charlie's has grown substantially, we still are a family run business with the same values and beliefs that starts the organization 30 years ago.

The company offers state of the art service, parts and body shop facilities with over 60 factory-trained technicians. So if are looking for a dealer that offers great prices, a large inventory and attention to every customer, then you've come to the right place.

You can read more about Charlie's and the history of Charlie's Motor Mall by the Kennebec Journal in this special celebrating Charlie's 30th Anniversary.Even though Charlie, Steve and Elissa don't personally meet every customer, the commitment to exceptional customer service can be seen in all our employees. They all stand behind Charlie and you!

What Our Recent Customers Say

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Barbara Hubbard

2 years ago

Amazing service and staff. Thanks for everything today 😊

Austin Drouin

2 years ago

I just wanted to give a HUGE shoutout to the team Joseph (sales manager at Kia), Dylan (sales guy at Kia), and the team over at Charlie’s Jeep. We went in initially to take a look at a seltos but...

Vanessa Leavitt

2 years ago

Amazing experience at your dealership! From Joe and Joe at Kia to finance guy Randy. Treated with respect and so happy about the deal. Bought an amazing 2020 Kia Soul!! Thank you Charlie’s Kia....

Carl Pilsbury

2 years ago

Very nice. Good experience given the COVID pandemic.

Leanne Robertson

2 years ago

I bought my 2021 Kia Telluride in September. I wish I could say it has been the perfect vehicle and while I do still absolutely love it, it's had a few problems already and some major work just today....


Charlie's Kia

475 Western Ave.
Directions Augusta, ME 04330

  • Sales: (207) 622-6621
  • Service: (207) 213-2702
  • Parts: (207) 213-2703

Sales Hours

  • Monday 8:00am - 8:00pm
  • Tuesday 8:00am - 8:00pm
  • Wednesday 8:00am - 8:00pm
  • Thursday 8:00am - 8:00pm
  • Friday 8:00am - 8:00pm
  • Saturday 8:00am - 6:00pm
  • Sunday Closed